Setting: A couple -- young, strapping but wizened – are sitting in a kitchen in a post-breakfast daze.
Man: I saw where B.J. posted a story on Facebook about a newspaper that started making money again just by charging for their online content. People returned to buying the actual paper.
Woman (sarcastically): Wow. Imagine that. It’s never worked for anyone, like the Wall Street Journal. Let’s just keep giving it away for free and see what happens.
Man: Yeah. (Dropping into dumb big shot voice.) I’m a newspaper consultant from the Northeast, and I think visibility equals profit. Duh. You’ve been giving away your stuff for free so long that people now resent the idea of paying for information. Duh. Free on-line is the future!
Woman: Idiots.
Man: Morons.
End scene.
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