The problem is the ads look like they’re possibly going to be funny.
You introduce the premise: Guy tries to pick up on girl, jerk (to be categorized later) swoops in and begins to cause trouble. And then ... it dies.
The person gets in the way. The narrator tells you to keep your cool and the hero just sits there and glares at the camera, as if to say, "Just wait til they see how pretty I can smell!"
Where’s the comeuppance?
The "One-upper" could have been kicked in the crotch. The English guy could have been hit with a cricket bat ... in the crotch.
Besides, the campaign is leaving out what I’ve always considered the biggest game killer – reality.
Scene: A trendy bar. A loose-chinned, balding man is sitting on a couch when a smokin’ hot chick sits down next to him. She gives him a smouldering look.
Man: "Wow, I feel like Frodo seeing Arwen for the first time!"
Woman gets up, mutters something about checking on "the merpes" and walks away.
Man promises to "keep the seat warm", dribbles drink on shirt, spills potato salad in waitress’ hair.
End commercial.
Note: Was downloading this cheese photo from the website (which I'm sure some ad guru calls edgy) and noticed that there's just a bunch of sports stuff and no salsa. Lame.
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